Services

Easy access to a wealth of relevant enhancement content.   (Much of this content already exists on the Web, but viewers must work to find it.  Additional content can be created specifically for coactive use, by program producers and others, and new kinds of user-generated content related to TV/video viewing become easy to create).

• Movies/Series: cast, credits, filmography, reviews/criticism, scripts, fan sites, DVD extras - purchase DVDs, etc.
• Sports: scores, stats, players, replays, other views/camera angles, other games/action alerts (like NFL Sunday Ticket), fantasy - purchase tickets, sporting goods, memorabilia
• News/Documentaries: replays, text, tickers, charts/stats, deeper info, sidebars, background, related stories/videos - purchase related books, video, etc.
• Games: play along, compete with others - premium fee services, game products
• Music: artist, title, lyrics, extras, discography, fan sites - purchase CD, concert info/tickets
• Kids/education: games, feedback/participation, deeper info - purchase books, products
• Social Web: tweets, chat, postings - automatically tied to a current program and to other viewers of that program

Direct response to TV ads and powerful shopping support and transaction services

• Advertiser offers, details, demos, comparison guides, locators, product reviews/ratings, self-service, select/configure, purchase - with ongoing user-control of the degree of intrusion
• Third-party offers and independent shopping guides

Advanced TV viewing support and "Media Concierge" services

• Power program guides (preferably based on smart-client intelligence): high-resolution, rapid-scroll grids, program details, super navigation, discovery, and searching, massive VOD content catalogs (for EOD, "Everything-On-Demand"), personalized filters/genres, recommendations (with private, local profile) - plus related e-commerce/ads.
• VOD library search and order placement: Web based search, filtering, alerting, orders
• The Web-as-program-guide: reviews, blogs, chat, zines, fan sites (from the entire Web; just click to view)
• Services that span all a user's content sources.

User interface

Automatic direct-access linkage

• All automatically at hand for currently viewed programs and ads
• All fully hyperlinked and surf-able
• Optional push of program-synchronous (time-based) enhancements
• Direct response transaction processing and messaging, with full standard Web CRM support
• Support for both scheduled and on-demand programs
• All linked to associated chat/forums/blogs/etc.

The right tool for the job, without interference (TV and/or PC/Web)

• Two-screens - for a dual, "lean back" + "lean forward" user interface ("10' + 2' UI")
• No obstruction of TV screens with obtrusive overlays or shrunken pictures
• Web content via a full Web browser on a high-resolution, interaction-friendly PC -- or on a convenient netbook, music player, game, or phone display
• Access to the full content and transactional power of the open Web - all fully aware of TV-context
• Wireless laptops, netbooks, tablets, phones, and other portable screens increasingly at hand in the home as ideal second-screen devices
• Increasing prevalence and comfort with media multitasking
• Optional "link-and-pause" retention of links and/or use of DVR pause, for selective focus on either TV or Web while holding a place in the other
• Rich options for deep personalization under private control within the viewer's PC/phone (or by trusted infomediaries)

Richard Reisman -- Bio
Consulting/About