Richard R. Reisman - Biography
founder of Teleshuttle Corporation, Richard Reisman has been a
very successful inventor and entrepreneur in the media space and has varied
experience in digital content industries over many decades. He has managed and
consulted for corporations of all sizes, developed a variety of pioneering
online services, and holds over 50 patents now licensed by over 200 companies
to serve billions of users.
Reisman has been involved with interactivity, hypermedia, and
electronic communities since their infancy. He has always been oriented to
-- powerful interactive tools and media for human communication,
collaboration, knowledge work, entertainment, and commerce. Reisman has
worked in a variety of technology and business roles, including as developer,
consultant, and manager, and later as entrepreneur and inventor. He has
developed a number of
patent portfolios relating to media and e-business technologies, and
commercialized them through strategic partners. Licensees include nearly every major provider of smartphones and PCs, and many
Reisman’s recent work
(since 2010) has been on development of
FairPay, a radical approach to revenue, pricing, and customer relationships
especially suited to digital media content. FairPay develops a buyer reputation based on Internet
feedback, to go beyond "freemium," to an adaptive hybrid of free and paid
content. FairPay responds to the failure of the invisible hand of classical
economics and pricing to deal effectively with digital services, and exploits
the power of computer-mediated markets to find a new and more collaborative
“invisible handshake.” He is now working on a pro-bono basis with
industry and academic partners on research, trials, and applications of FairPay.
(His patent filings related to FairPay have been released into the public domain
to encourage wide adoption.)
Reisman's highly-praised book,
FairPay: Adaptively Win-Win Customer Relationships, was published in 2016 by
Business Expert Press, in its
Service Systems and Innovations in Business and Society collection.
He co-authored a piece on FairPay for the
HBR Blog and co-presented on FairPay at the 2015 Naples Forum on Service
(both in collaborations with leading professors of marketing), to ISSIP (International Society of Service Innovation
Professionals), and to the CUNY Graduate School of Journalism.
Around 2000, Reisman began
CoTV, advanced services related
to the now common simultaneous ("coactive") use of TV and the Web using multiple
screens/devices, such as Apple AirPlay, Google Chromecast and
CoTV patent portfolio was licensed in 2015 through
RPX Corporation to over 200 companies.
Other areas of independent development and patent filings include "Big Data"
applications for usage data and ratings related to products and smart devices,
digital media asset and storage management, and search. Another, related to
augmenting the wisdom of crowds in social
media was also released into the public domain to encourage wide adoption.
Reisman founded Teleshuttle in 1994 as an
innovative online software/service provider, based on his 1993 inventions.
Teleshuttle's most widely known product was the
online update service that was integrated with the
Blockbuster Video Guide To Movies & Videos
CD-ROM to provide updates on newly released films.
After three years of entrepreneurial ups and downs during the first Web boom, he
pivoted to focus on invention and innovation.
first Teleshuttle patent portfolio relates to
fundamental aspects of online services, content subscriptions,
software distribution, e-commerce, and app
stores, and was further developed in partnership with BTG International,
a leading technology commercialization and licensing firm. Fruitless licensing
discussions in 2003 led to patent infringement suits
in 2004, and in 2006
these patents were sold for a down payment of $35 million to Intellectual
Ventures (with investments from Microsoft and Apple).
Reisman served during the dot-com boom as founding CTO and Managing Director,
Operations and Technology for HealthSCOUT.com, an innovative
Web-based B2B2C health information service. There, he delivered Web services
through syndicated co-brand affiliations with hundreds of Web sites, including
CompuServe, Prodigy, Yahoo!, Earthlink, Dr. Koop, iVillage, Snap, iWon, USA
Today, Knight-Ridder, Scripps, Phys (Conde-Nast), BeWell (HealthGate),
Physicians Online, and through insurance sites, including Harvard Pilgrim and
the US Government, managing a staff of 25+ and budget of $5+ million. (details)
the early '90s, Reisman made technology and entrepreneurial contributions to a
variety of online and new media developments. As co-founder of UNET, he
developed the original versions of TV Guide Online (through consumer beta
test) in a joint venture with
At BASELINE (later acquired by The New York Times), he developed
pioneering consumer online services, as well as online information services to
the film and TV industry.
earlier work was in large enterprise IT environments, focused on leading-edge
development in such areas as interactive systems, online networks, database
search, and early forms of cloud computing. Varied roles in IT and information
services included management, consulting, planning, development, and
operations. He directed electronic distribution operations for financial data
for McGraw-Hill /
Standard and Poor's, and managed strategy, planning, and
operations for a very broad variety of major computer and telecom services at
starting out as a software developer.
has provided strategic consulting services for
electronic business, including Dow Jones, News Corporation/TVGuide,
IDD Information Services, and AppliedTheory Communications, as well as key
players in intellectual property development.
Reisman has spoken and
written widely. He is a member of New York Angels, served as board member for the MIT Enterprise Forum of NYC
from 1998-2016 (and co-led their popular Think Tank Series: The Future of X) and
is Program Committee Chair Emeritus. He was an ACM National Lecturer, a finalist
for the Multi-Media Entrepreneur of 1995 award from the Silicon Alley
Initiative, and a judge for the Advanced Media Emmy Awards in 2005 and 2006. He
has an AB in Applied Math from Brown University and an MS in Operations
Research from Lehigh University.
on User-Centered Media
The FairPay Zone Blog