Free?
Paid? Ad-supported? Freemium? Dead?
FairPay
An adaptive pricing process
that can change the game in the media/content industry
The Internet has led to a crisis in revenue
models for media content -- but the Internet also enables a way to create a
radically new kind of pricing process.
What is needed in a revenue model for digital products, is not to choose the right
price (free or not), but to create a dynamically adaptive pricing
process.
1. Selectively offer to let the buyer set any price he considers fair after the sale (Pay What
You Want, post-sale ...or, more accurately, Pay What You Think Fair).
2. Let the seller (or a collective of sellers) track that price and use that
information to determine whether to make further offers of that kind to that buyer in the
future.
Call this enhanced process
Fair Pay What You Want, or FairPay for
short.
Instead of a fixed price, this process generates a cooperative and
adaptive series of pricing actions, each based on feedback on how fairly the
buyer sets his prices.
This buyer reputation feedback process enables sellers to go
beyond freemium to offer adaptive hybrids of free and paid service.
Those who pay fairly, rise above the pay wall -- those who do not, must face
it.
...more
To learn more about FairPay, please read
FairPay: The
Future of a Radical Pricing Process |
