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FairPay Zone - Conceptual Diagram

This diagram is intended to depict some aspects of the FairPay pricing process and how it enables dynamically adaptive hybrids of free and paid sales.

First,we have the conventional model of free access to some limited set or amount of products/services, and the "pay wall" that limits access and forces users to pay set prices for usage beyond that limited set or amount.  (There may be varying levels or tiers of pricing behind the pay wall for premium services, or varying usage levels.)


With FairPay, that model would presumably remain, but be supplemented by the availability of a FairPay zone, as a complementary process:

This FairPay Zone is shown above the conventional pay wall to suggest that users are permitted to rise above the pay wall on a provisional basis, as long as he maintains an acceptable FairPay reputation for fairness in their payments, as judged by the seller.  Instead of passing through a rigid pay wall, users may be invited to enter the FairPay Zone.  The offer to do so provides the ground rules for Fair Pay What You Want pricing, and the understanding that that freedom is a limited privilege that will be revoked if the results are not satisfactory to the seller (with consideration to any reasons for pricing that might seem unfair).  Within the FairPay Zone, there is a flexible range of prices corresponding to usage and value received.  That range is wider and more adaptable than fixed price tiers.

Thus the buyer who is invited into the FairPay Zone can enjoy the freedom to float above the pay wall in an ongoing dialog with the seller, but if his fairness does not justify that privilege, he may find himself bounced back down into the pay wall of "take it or leave it"  pricing.




Current information on FairPay
is now at

    ●  Overview of FairPay


      More details / Guide to selected posts


Harvard Business Review Blog
on FairPay Strategy
Presentation on FairPay
at MIT Enterprise Forum of NYC

...Slides and video now online
HBR Blog on FairPay
Analyst on FairPay: "intriguingly powerful"

Blog:  The  FairPay Zone
...Current dialog and comments on FairPay and its applications

How Does FairPay Work?
Seeing the full power of FairPay, and how it works, takes a step outside conventional thinking.
...Please contact us for free consultation
...on how it can work for your business:

Teleshuttle is working on a pro-bono basis with industry and academic partners on research, trials, and applications of FairPay.

Diagrams and process explanation
Why would anyone pay
if they do not have to?
...and other FAQs

The answer is simple:  Buyers who do not pay
will not get further offers
. ...more

The Long Tail of Pricing: 
...Capturing Added Revenue and Profit

...A blog post explains this:  T
he green area shows the revenue under standard pricing -- The red and amber areas show potential revenue that is lost under standard pricing, but can be realized with FairPay.

A New Twist on The Invisible Hand span ongoing relationships

...A blog post explains this:  FaiPay turns the invisible hand on its side -- to optimize the balance of supply and demand in terms of prices over time, with respect to individual customers.

FairPay Application/Market Segments
...Overview of major market segments in which the FairPay revenue model is readily applicable

A Sample FairPay Offer
...Explaining an offer, plus some buyer FAQs

Resource Guide to Pricing
...Annotated links and references on Pricing, Pay What You Want, and other related background

The  FairPay Zone  Blog -- Selected posts
Interview on FairPay
FairPay (as introduced in 2010):
The Future of a Radical Pricing Process

...A fuller introduction, with examples

Richard Reisman -- Bio
About Teleshuttle

New media technology from   Teleshuttle Corporation

Teleshuttle offers free consults on FairPay services
to potential partners and researchers.

Contact Information

Richard R. Reisman, President, Teleshuttle Corporation
20 East 9th Street, New York, NY 10003

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