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The Media Foundry™ Library
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| Topics: | Offline resources on forging and applying new media
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Extranets
: The Complete Sourcebook
by Richard H. Baker (1997, paperback, 416 pages)
Current
The first "extranet" book to be available, offers an extensive review of extranet applications, and the related technology and business issues, with many examples (as well as related Internet/intranet coverage). Good on overview, applications examples, and security; light on database integration. Lots of basic technical detail, presented simply. Shows signs of being rushed into print, but pulls together a broadly useful compendium.
Net Gain :
Expanding Markets Through Virtual Communities
by John Hagel, Arthur Armstrong (hardcover, March 1997)
Current
A sophisticated and insightful primer on virtual communities and how they will transform the nature of commerce and markets over the next decade. Taking a manager's viewpoint, the McKinsey & Co. authors analyze the micro and macro-economics that shift power to consumers, create "reverse markets" controlled by consumers, and create increasing returns for community organizers. It provides a detailed guide to growing a community and harnessing the self-reinforcing dynamics of an active membership, and an important call to action for conventional businesses.
(More listings under How-to and Applications)
Net Gain :
Expanding Markets Through Virtual Communities
by John Hagel, Arthur Armstrong (hardcover, March 1997)
Current
A sophisticated and insightful primer on virtual communities and how they will transform the nature of commerce and markets over the next decade. Taking a manager's viewpoint, the McKinsey & Co. authors analyze the micro and macro-economics that shift power to consumers, create "reverse markets" controlled by consumers, and create increasing returns for community organizers. It provides a detailed guide to growing a community and harnessing the self-reinforcing dynamics of an active membership, and an important call to action for conventional businesses.
The
Digital Economy : Promise and Peril in the Age of Networked Intelligence
by Don Tapscott (1996, hardcover, 288 pages)
Current
A comprehensive and highly readable analysis of the implications of "the Internetworked Business." Perhaps the best management-level summary and idea generator on the topic. Use a helpful diagram to organize its theme of integration and interconnection at progressive levels (now called intranet and extranet) in parallel terms of enabling technology, business organization, and impacts.
Enterprise
One to One : Tools for Competing in the Interactive Age
by Don Peppers, Martha Rogers (1997, hardcover)
Current
An updated expansion of the seminal "The One to One Future," with additional material on interactive tools.
The One to
One Future : Building Relationships One Customer at a Time
by Don Peppers, Martha Rogers (1993, paperback)
Current
The book that set one of the key themes of personalized marketing that has been seminal in defining the opportunity of interactive marketing. Defines the concept of seeking share of customer versus share of market. (A theme that BroadVision latched onto with their high-end Web site personalization product, One-to-One.)
The Third
Wave
by Alvin Toffler (1991, reissue, paperback)
Classic
Toffler's 1980 classic is still an excellent perspective on the information age in its broad historical context (he also wrote Future Shock).
Beyond
Calculation : The Next Fifty Years of Computing
by Peter J. Denning, Robert M. Metcalfe (1997, hardcover, 299 pages)
Current, and an instant classic
Commissioned by the Association for Computing Machinery on its 50th anniversary, this collection of essays presents a unique perspective on the future of computing from some of the people most instrumental in shaping the past 50. Particularly strong on technological underpinnings.
Groupware
: Software for Computer-Supported Cooperative Work
(IEEE Computer Society Press Tutorial)
by David Marca, Geoffrey Bock (1992, hardcover)
Classic
An excellent collection of key papers on the foundations and development of groupware of all kinds, by the key developers. (Not Lotus Notes, but the pioneering research that underlies and goes beyond it.)
Computer
Lib/Dream Machines
by Theodor H. Nelson (Revised and updated 1987 Microsoft Press edition, paperback)
Classic
Ted Nelson coined the term "hypertext" in the mid 1960s, and has been as much the father of the Web as anyone. This is a somewhat revised version of the 1974 classic that catalyzed the hacker underground and set the stage for cyberculture. A hypertext on bound paper, this Whole Earth Catalog of the really early days of new media is wildly idiosyncratic, and often arcane, but unquestionably brilliant, full of history, and still prophetic.
The
Mythical Man-Month : Essays on Software Engineering
by Frederick P. Brooks, Jr. (1995 anniversary edition of 1975 classic, paperback,
322 pages)
Classic
Not specific to new media, but a classic, timeless, and entertaining summary of the "software problem." Required reading for anyone who wants to understand why the software was not done on schedule. Brook's Law: "Adding manpower to a late software project makes it later," plus many important variant forms. Brooks was head of the IBM 360 software project.
Extranets
: The Complete Sourcebook
by Richard H. Baker (1997, paperback, 416 pages)
Current
The first "extranet" book to be available, offers an extensive review of extranet applications, and the related technology and business issues, with many examples (as well as related Internet/intranet coverage). Good on overview, applications examples, and security; light on database integration. Lots of basic technical detail, presented simply. Shows signs of being rushed into print, but pulls together a broadly useful compendium.
Extranet
Design and Implementation
by Peter Loshin (paperback, June, 1997)
Current
Primarily useful to the manager seeking an introduction to the technical underpinnings of extranets. Light on applications and usage, and not a deep how-to, but gives a good, basic explanation of the technologies. Good coverage of TCP/IP networking and security, and a useful introduction to the object-broker technologies (DCOM, CORBA, IIOP) that promise to become important in inter-company systems. Light on database integration.
Customer
Service on the Internet : Building Relationships, Increasing Loyalty, and Staying
Competitive
by Jim Sterne (1996, paperback, 326 pages)
Current
An excellent management-level review of how interactive media can be applied to deliver better service at lower cost. Good survey of actual operational uses, with a minimum of technical detail.
The
Corporate Intranet : Create and Manage an Internal Web for Your Organization
by Ryan Bernard (1996, paperback, 395 pages)
Current
An excellent management-level review of intranet applications. Includes application examples, and a good introductory-level treatment of the technologies involved.
Building
an Intranet
by Tim Evans (1996, book + CD-ROM edition, paperback, 684 pages)
Current
An in-depth, hands-on guide. Provides a good first course in building intranets, with coverage of all the key technologies, plus discussion of the business and management issues.
Richard R. Reisman, President, Teleshuttle
Corporation
799 Broadway, New York, NY 10003
(212)-673-0225 fax: (212)-673-0226
e-mail: info@teleshuttle.com
Copyright 1997, Teleshuttle Corporation, all rights reserved. (revised 9/16/97)
Comments, suggestions, corrections, links invited.
Teleshuttle home FairPay FairPayZone Blog UserCenteredMedia Blog CoTV Reisman Patents Reisman Bio About Teleshuttle
Past Resources Past Writings Teleshuttle Past
The ghost of Teleshuttle past: Pages retained for historical interest -- Not current, may have broken links
Copyright 2003 (or prior), Teleshuttle Corp. All rights reserved.
