![CoTVLogo.jpg (3779 bytes)](CoTVLogo.jpg)
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CoTV links Web browsing to TV viewing on multiple
screens
cross-screen integration of phones, tablets, and TVs.
CoTV has been licensed to RPX Corporation member companies as of
3/10/15. This includes many many major companies in the TV/video and
smartphone/ tablet space. [This CoTV section is not regularly updated
-- some updates are here -- see box
to right.] |
CoTV
exploits the fact that many users now watch TV on a large screen, while
multitasking on an iPad/ tablet, phone, laptop, or other portable
"companion" device.
- makes it easy to work across multiple
screens, screen-shifting video, linking browsing and discovery on
one device to presentation on a second device.
- It enhances the user experience
by coordinating access to cross-device "enhancement" content that makes use of both screens
- It creates highly profitable cross-device advertising
opportunities that link the TV to direct response on the Web and that makes ads
more relevant and useful to consumers.
Just imagine that Google,
Facebook, Twitter, IMDB or any other Web service
or app knew what you were watching on TV...
All of this can be done in software,
without any special new hardware using ordinary TV and Web content and
without requiring cooperation of TV content or distribution providers
(but it is better when they help).
...emerging devices like the iPad/iPhone and Android tablets/phones
have
put ideal companion devices in tens of millions of hands, AirPlay
and Chromecast are enabling screen-shifting, and
"Social TV" services are emerging as the killer app that drives mass
adoption of coactive services.
See
sidebar for notes on recent industry developments
-- details are in CoTV Today and Tomorrow
and in
recent blog posts. |
CoTV offers
User-Centered integration
of TV and Web use
providing a power assist to cross-device multitasking and
simultaneous media use
Coactive
"media multitasking"
using multiple devices in coordination
is
increasingly enriching how people use media.
Coactive Web services
enable the viewer's tablet or phone or PC to serve as a companion
device that automatically coordinates Web links with any
television viewing and
vice versa.
- CoTV™
software enables synchronized, cross-device, multi-screen companion applications
usable for all
content sources.
- Co-viewing:
synchronized program-related information (commentary, news reports, sports statistics, casts,
chat, etc.), including ad-related
interaction and shopping... with "Social TV" emerging as the likely killer app.
- Pre-viewing: richly intelligent and
interactive "media concierge" services
program guides (EPGs), VOD/IPTV catalogs, and other discovery services, along with DVR scheduling
and RSS feed management.
- Ubiquity:
limited forms of CoTV have been tried with limited success
because they work for only a single program or network
always-on CoTV is feasible and essential to achieving
audience scale.
-
CoTV services can act like
a special
Web search engine that is continuously and automatically driven by
TV-viewing context.
- Coactive TV Web service software can automatically harness the
context of whatever a viewer is watching on any TV, to push related Web links and content/services
to their second screen.
- That adds a power-assist to TV-Web multitasking
it directly links use of TV and the Web, to
enhance both content and advertising (automatically following the viewer across channels
and time-shifting.)
- This direct linkage of TV and the Web can be done
externally (just as Web search is), independent of TV programmers and distributors.
-
Coactivity can be
very simple or very
advanced as the user desires.
-
It can work with
existing TVs and tablets/smartphones/PCs, and with existing TV and Web content
and services.
- It includes mobile phones + TV
as well as coactivity with music, radio, or other
audio.
- It is based on a core platform
software service that enables coordination and flexible viewing across multiple
devices and screens, and leverages the power of rich, open browser user interfaces and
open Web services. No special hardware is needed.
- It is adaptable to a full
range of deployed and emerging platforms wireless PC
tablets, laptops, phones,
set-top-boxes, media gateways/servers, DVRs, DVDs, WiFi, and more.
- It can fully exploit any
combination of devices letting the user decide which screen(s) to
work with, and when to context-shift between one-screen and two-screen modes of use,
depending on the task. It can also remain unobtrusively in the background.
- It provides an
enriched platform for emerging "TV Anywhere"
services and "Transmedia" content.
- Coactive services catalyze an
entirely new media business ecology creating major new,
high-margin revenue streams.
- New ways to bring social
networking and other Web 2.0 services to the world of TV -- this
"Social TV" emerged in 2010-11* in a flurry of increasingly
prominent offerings, and promises to be the killer app that
drives user adoption
- New ways to use content/services + new
ways to make associations between content/services from any source
(Automatic Content Recognition, or ACR)*
-
New ways to
contextually link TV advertising to direct response on the Web + other new
cross-device advertising services
- New cross-device platform
services that enable coactive content and context services and
screen-shifting(like AirPlay, Chromecast, and Comcast See It).
-
All of this is energized by
the open network/software/service platform of the Internet.
*See
sidebar for notes on recent industry developments
-- details are in CoTV Today and Tomorrow and
in
recent blog posts.
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Coactive TV
User-centered Convergence 2.0
new media technology from ![Teleshuttle Corporation](../TSBLUE.JPG)
CoTV Today and Tomorrow
CoTV was
ahead of its time in 2002 ...and still is
Now TV "screen-shifting" and "companion" apps are now
changing how people watch TV.
-
iPhone and iPad
awakened the giants -- as an irresistible platform for coactive
TV apps.
-
AirPlay and
Chromecast have made screen-shifting easy and popular
-
Social TV apps (about
what you are watching now) are drawing users.
-
Distributors
are promoting 2nd screen apps and increasing openness.
-
Independents
are using ACR (Automatic Content Recognition) to do it for
themselves.
-
Twitter Ad Targeting and
Comcast See It are bringing rich new functions to a mass
market
The time is ripe for ubiquitous
"always-on" TV sync
-- a single app and context portal for any companion content for any
show (and any ad).
TV is ready to
be reborn for the 21st Century!
...and
still more advanced CoTV features are yet to come.
...Recent
blog postings on CoTV developments |
Blog:
Reisman on User-Centered
Media
...Recent
postings on CoTV
Usage scenarios for advanced features:
CoTV in the news:
Coactivity concept -- initial white papers
(from 9/02):
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