Enhanced CD MusicShuttle Online Service

Note: Teleshuttle's proprietary software and online operations services are no longer marketed.
Please view the consulting information on the Teleshuttle home page.
The information shown dates from 1996 or earlier, and remains relevant to the history of CD/online/Web hybrid technology.

PRELIMINARY 1/17/96

• Offer "free" online access to every Enhanced CD buyer with no subscriptions.
• Enable listeners to get your latest news and tour schedules plus join fan clubs, download multimedia samples, and order merchandise even if they do not subscribe to any online service
• Reach the 79% of modem-equipped fans who are not online subscribers.
• Do all this with your own existing Web content and our low-cost turnkey service.

Leveraging Enhanced CD with The Web

• Enhanced CD adds to your CD buyer's experience, builds enthusiasm, and sells related music and other offerings but its content is frozen at the time of pressing.
• Web sites provide powerful and dynamic promotional opportunities, at low costbut only reach fans that 1) subscribe to Internet services, and 2) find your site.
• Hot-links from your Enhanced CD to your Web site help fans find youbut only for the 21%* of those fans with computers and modems that do subscribe to the Internet (increasing to just 53%* by 2000!). (*Forrester Research data.)
• MusicShuttle provides the missing link to connect your entire modem-equipped listener community, at low cost and with no hassle to you or them.
• MusicShuttle is useful in addition to inclusion of a conventional Internet browser.

The MusicShuttle Online Solution

If you are producing Enhanced CDs, and have a Web site or other source of current promotional content, then Teleshuttle's MusicShuttle is the easy way to expand your reach.

The MusicShuttle service consists of:

• Periodic assembly by us of packages of selected content from your Web site ("Webpaks") including label and artist news, tour schedules, samplers, and merchandise offers.
• Provision of a small MusicShuttle module that you simply drop onto your CD, containing a starter Webpak of your content, and a viewer, plus our communications module preset for automatic direct-dial modem access to our MusicShuttle server. (Patent pending.)

This enables CD buyers to access your Webpak information without ever needing an Internet subscription.

• Any user with a modem can use MusicShuttle to get your latest Webpaks quickly downloaded to their hard disk, for offline browsing at any time.
• Even users without modems can view your starter Webpak. This provides a low cost way to provide Enhanced CD content derived from your Web site, including audio and video samples, without any further development cost.

The user views the local content as if he were connected at very high speed to the selected subset of the Web. Periodic updates are triggered by a special "Get Update Now" hyperlink.

Users pay only for the cost of a short call to our server in NYC. No $10-20 per month subscription, and no credit card entry to stop them in their tracks. Communications costs remain very low, because the call is just long enough to retrieve the latest Webpak, and then automatically disconnects. Unlike conventional Web access, the meter does not run while users browse.

The Webpaks can consist of any selection of pages and related images, sounds, and videos from your Web site, or from other sites. Data or files in formats other than HTML (such as Acrobat, Java, and Shockwave) can also be included.

Low Cost, Turnkey Service

Complete MusicShuttle packages start at a special introductory rate of $9,750 per year. This rate includes capacity for 10-30,000 calls per month, with fees for additional call capacity as low as $0.02 per minute. Typical update calls take as little as one minute. (Additional fees may apply for frequent content changes or large content volumes.)

Teleshuttle takes care of the bundling of your Web content (or other suitable material) into Webpaks, and provides a complete MusicShuttle module, customized with your content and ready to simply drop onto any type of Enhanced CD. Windows 3.1/95 versions are available now, Mac is due in early 1996. (Options for 800 number or fee-based service, or for your own in-house operation are also available.)

Teleshuttle is the leading independent supplier of CD / online solutions, with technology that has been proven in standard CD-ROM products, such as the Blockbuster Video Guide to Movies & Videos.